In a market defined by performance parity and limited attention, technical excellence is expected, but it is not what drives specification. The brands that win are the ones that are clearly understood, remembered, and positioned to matter.

Manufacturers are being pushed to rethink how they present innovation, communicate value, and build demand.

Join UpSpring for a live, one-hour panel discussion where industry leaders will unpack what is changing, and what it means for your brand.

WEDNESDAY, APRIL 22 | 12-1PM ET | ZOOM