MEDIA RELATIONS & PR
The brands and firms that win selection are the ones buyers have already read about.
UpSpring engineers the editorial presence with public relations for for architecture firms, interior designers, and product manufacturers that puts them into the publications their buyers trust before any specs or decisions are made. Public relations built specifically for the built environment.
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Buyers in the built environment do not discover architecture firms and building products only when they need them. Decisions are shaped by what they read and hear. The companies that get shortlisted build presence long before any project brief exists.
A strong portfolio is not enough. Buyers look for trust and proof outside your own materials. Without editorial presence, the credibility gap is real.
Firms appearing in the press your buyers read are building authority through consistency over time. Absence from that press is a position conceded.
When architects, designers, building product specifiers open an AI tool and ask who to specify or partner with, the answer reflects what those models already understand about your brand or firm.
PR for architects, engineers, construction, and building products that drive real business growth
Authority Audit
We map where you stand against the category. Editorial gaps, competitor presence, the publications that reach your buyers.
Strategy Build
A targeted media, thought leadership, and awards plan calibrated to the position you want to hold. This is design PR, construction PR, and architecture PR.
Not a generic PR calendar.
Placement & Results
We execute and track coverage in publications that move business forward. Metric: whether the right buyers are reading your name.
DIRECT OUTCOMES PR FOR ARCHTIECTS, DESIGNERS AND BUILDING PRODUCTS:
UpSpring built a national presence for Maydan Architects through focused thought leadership PR strategy. We developed a robust content engine to support pitches, architecture firm profiles, and proactive media outreach, securing placements in outlets including The Wall Street Journal, Dwell, Modern Luxury Interiors, and Homes & Gardens.
The results speak for themselves. 500+ placements, 513 quotes, coverage across 323 publications, and 1.5B total impressions.
Not visibility for visibility’s sake. Measurable reach that positioned Maydan as a nationally recognized authority.
"The interviews and press generated by UpSpring have given us a new level of renown. Working with UpSpring has elevated the prestige of Maydan Architects in the eyes of my current and potential clients."
MARY MAYDAN,
OWNER
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Strategic communications built exclusively for the architecture, design, and building product industries. We know how shortlists form, how specifications happen, and what drives selection decisions in your world.
Carnegie Fabrics Teknion DLR Group. NanaWall TPG Architecture HLW Ultrafabrics Arcadis JCJ Architecture Brava
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