Remington Hospitality rebranded and expanded into the Caribbean, creating a critical moment to strengthen its market position.

UpSpring built a focused marketing and media strategy to elevate executive visibility and reinforce the company’s authority in hospitality management. We developed clear messaging around operational leadership, staffing solutions, F&B repositioning, and service standards, then activated a targeted media plan across business and trade outlets including Hotel News Now, HospitalityNet, LODGING, No Vacancy, and Travel + Leisure.

The impact was measurable. 52 executive interviews, 454 total mentions, 421B+ impressions, and $3.9M+ in advertising value.

Not just coverage. Strategic positioning that supported Remington’s international growth and long-term brand equity.