Eaton Fine Art is an award-winning, full-service art consultancy curating collections for hotels worldwide. A PR client since 2016, Terry Eaton partnered with UpSpring to modernize the brand’s visual identity and website as the firm marked more than 30 years in business.

We led a focused, collaborative process with Terry and his Feng Shui consultant to clarify the brand’s direction and sharpen its positioning. The result is a confident new logo, a refined color system, and a streamlined website built to better reflect EFA’s expertise and global portfolio.

Not just a visual refresh. A stronger platform for growth, credibility, and continued leadership in hospitality art consulting.